Blog · 14 March 2025
A 30-minute call goes further when you walk in with the right material. Here is what we usually ask clients to gather before we talk.
Most business owners we meet are not sure what a marketing consultation involves. They assume they need a full strategy document or a polished pitch. In practice, the first conversation is simpler: we want to understand how your business actually works, who your customers are, and what you have tried so far. If you bring a few concrete details, we can use the time to talk about real options instead of general advice.
Start with your customer base. Not the ideal customer you hope to attract, but the people who already walk through your door or send you enquiries. Think about their neighbourhood, their age range, and the reason they chose you over a competitor. A restaurant owner might notice that most lunch orders come from nearby offices. A repair service might see that repeat clients are homeowners in the same suburb. These patterns shape the message we test first.
Next, list what you have done so far. It does not matter if it was a Facebook page you updated twice a year or a Google profile with a handful of reviews. We need to know what exists, what felt like a waste of time, and what brought in an enquiry or two. That history tells us where to start and what to avoid repeating.
Finally, think about your numbers. You do not need a full financial report, but rough figures help. How many enquiries do you get in a typical week? How many turn into paying customers? What does a new customer usually spend in the first month? If you can answer those three questions, we can estimate whether a small increase in visibility would actually pay for itself.
The consultation is not a test. We are not looking for perfect answers or a prepared presentation. We are looking for a clear picture of your situation so the recommendations we make are specific to your business, not a generic checklist. Bring what you know, and we will fill in the gaps together.
If you are still deciding whether a consultation makes sense, you may find this post on choosing a service format useful. And when you are ready to talk, you can book a free 30-minute session.
Practical observations on local search, content that works for small businesses, and the questions owners ask before committing to a plan.
First consultation
This page frames a concrete subject instead of using a generic heading. It explains what is being considered, why it matters in the site's context, and what detail a reader can expect next. The copy is intentionally plain and specific, so it reads like a real content item.
Service format
This item focuses on practical use, tradeoffs, and decisions that a reader may recognize. It avoids broad promotional claims and keeps the topic tied to a clear situation. The description gives enough substance for a real page rather than a placeholder card.
Client questions
This page gives the third item its own reason to exist. It covers a separate angle, includes concrete context, and avoids repeating the same promise in different words. The result should feel like a planned article, project, review, or offer.